I’m Izzuddin Nizam, a Malaysia-based SEO & GEO Strategist who turns intent-driven traffic into qualified leads and revenue. I blend technical SEO with CRO and local strategies, and collaborate closely with stakeholders to keep timelines, impact, and communication clear. Comfortable across WordPress, Shopify, and Cloudflare stacks. I tie GA4 and GSC data back to business outcomes, not just rankings.

What I Deliver

• Intent-led strategies: Map topics to funnel stages, search intent, and commercial goals; build bespoke plans across technical, content, authority, and local SEO.
• Technical + Local SEO: Information architecture, structured data, Core Web Vitals improvements, local listings, and clean link profiles.
• Conversion-focused execution: On-page optimization (briefs, metadata, internal linking, schema), off-page (digital PR, citations), and CRO-minded content.
• WordPress builds and performance: Design, develop, and optimize WordPress sites; manage VPS hosting for stability, security, and speed.
• Reporting that lands: GA4 and GSC dashboards with clear next steps, so stakeholders see progress and revenue impact.

Experience

Senior SEO Specialist — NP Digital (Jan 2026 – Present)

• Lead SEO strategy and execution across technical, content, authority, and local workstreams.
• Partner with stakeholders to align search growth with business KPIs.
• Report performance with GA4/GSC tied to measurable outcomes.

SEO Specialist — Primal MY (Sept 2024 – Nov 2025)

• Owned monthly SEO retainers end-to-end across Malaysia and Singapore.
• Led intent-led topical research; designed technical, content, authority, and local SEO strategies.
• Shipped IA/structured data and Core Web Vitals improvements; reported with GA4/GSC tied to outcomes.

SEO Specialist & WordPress Web Designer — Digital Primate (Jan 2022 – Sept 2024)

• Designed and developed WordPress sites aligned to client goals.
• Implemented SEO that drove organic traffic growth.
• Optimized VPS hosting for secure, fast, and stable performance.

Senior SEO Executive — Heroes of Digital (Jan 2021 – Dec 2021)

• Managed up to 16 SEO campaigns for Singapore clients.
• Ran intent-based research, bespoke strategies, on-page/off-page execution.
• Monitored traffic, conversions, and rankings to keep KPIs on track.

SEO Specialist — iMarketing (Acme Commerce Sdn. Bhd.) (Aug 2019 – Dec 2020)

• Led intent-based keyword research and bespoke SEO strategies.
• Executed on-page and off-page optimization to improve SERP rankings.
• Reported performance and next steps for multiple client campaigns.

SEO Specialist & WordPress Web Designer — Digital Primate (Feb 2018 – Aug 2019)

• Analyzed website requirements, designed WordPress experiences, and applied schema markup.
• Ran Google Ads Search and SEO campaigns for SMEs.

Assistant Plant Manager — YTL Cement (Buildcon Concrete) (Nov 2015 – Jan 2018)

• Managed batching plant operations and trucking logistics.
• Ensured ISO-compliant production, documentation, and delivery schedules.

Project Engineer — Mudajaya Corporation Berhad (Apr 2015 – Oct 2015)

• Monitored sub-contractor quality and planned noise barrier/enclosure installs.
• Coordinated joint inspections with MMC-Gamuda and drove defect rectification for KVMRT V3 works.

Core Skills

• Technical SEO, On-page, Off-page, Local SEO, Digital PR
• CRO-minded content optimization; internal linking and schema
• WordPress, WooCommerce, Shopify, Cloudflare, DNS
• CSS/HTML for implementation quality checks and minor fixes
• Leadership, project management, stakeholder communication

Tools & Platforms

Ahrefs, SEMrush, Google Search Console, Screaming Frog, SurferSEO, Google Ads Search, Google Analytics (GA4), Google Tag Manager, HubSpot CRM, Canva, Adobe Photoshop, Microsoft Office.

Training & Certifications

• Advanced Search Engine Optimization Strategies — Coursera & University of California, Davis
• Google Ads Search Certification — Google Digital Academy (Skillshop)
• Foundations of Digital Marketing and E-commerce — Coursera & Google
• Technical SEO Exam — SEMRush

Let’s Talk

I’m open to SEO Manager opportunities where strategy, execution, and reporting drive measurable growth.
📧 Contact Me
🔗 LinkedIn: linkedin.com/in/izzuddinnizam