SEO & GEO Strategist

Izzuddin Nizam

SEO & GEO Strategist focused on intent-led search ecosystems. I combine technical and local SEO with conversion-led optimisation (CRO) to turn organic visibility into qualified demand and revenue.

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About Me

Beyond the Code

Technical SEO experiments WordPress tinkering Vibe Coding Coffee Aquascaping Traveling

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My Tech Stack

Projects

I build SEO roadmaps that turn audits into growth.
These case studies show how I mix technical SEO, content architecture, and CRO to drive qualified traffic. See the wins.

View of two website interfaces with modern and dark design. The first screen shows the title 'Behind the Code' with a rocket and dark background, explaining the origin of a community software project. The second screen presents a platform for finding speakers, with an attractive design, expert photos, and a prominent search button.

Work Experience

  1. •

    Project Engineer

    Mudajaya Corporation Berhad

    Monitored sub-contractor quality, planned noise barrier and enclosure installs, coordinated joint inspections with MMC-Gamuda, and drove defect rectification for the Klang Valley MRT V3 viaduct works.
  2. •

    Assistant Plant Manager

    YTL Cement – Buildcon Concrete

    Managed batching plant operations and trucking logistics, ensured ISO-compliant production and documentation, and coordinated delivery schedules to keep 39,000 m3/month output on track.
  3. •

    SEO Specialist & WordPress Web Designer

    Digital Primate

    Analyzed website requirements, designed WordPress sites, applied schema markup, and ran Google Ads and SEO campaigns for SME clients.
  4. •

    SEO Specialist

    iMarketing (Acme Commerce Sdn. Bhd.)

    Led intent-based keyword research, on-page/off-page execution, and bespoke SEO strategies; optimized rankings, content, and reporting for multiple client campaigns.
  5. •

    Senior SEO Executive

    Heroes of Digital

    Managed up to 16 monthly SEO campaigns for Singapore clients with intent-led research, tailored strategies, on-page/off-page execution, and KPI tracking for traffic, conversions, and rankings.
  6. •

    SEO Specialist & WordPress Web Designer

    Digital Primate

    Designed and developed WordPress sites, implemented SEO that lifted organic traffic, and optimized VPS hosting for secure, fast, and stable performance.
  7. •

    SEO Specialist

    Primal MY

    Owned monthly SEO retainers end-to-end: intent-led topical research, technical/content/authority/local strategies, IA and structured data improvements, Core Web Vitals gains, and GA4/GSC reporting that ties to business outcomes.
  8. •

    Senior SEO Specialist

    NP Digital

    Lead SEO strategy and execution across technical, content, authority, and local workstreams, partnering with stakeholders and reporting GA4/GSC outcomes tied to business impact.

SEO Case Studies

As an SEO & GEO Strategist, I map search intent to revenue.
These engagements blend technical audits, content systems, and CRO to deliver compounding, qualified traffic.

SEO CAC Calculator

Show finance how organic acquisition performs with period-normalized costs, first-touch attribution, and clear CAC benchmarks versus paid channels.

CFO-ready exports Compounding model Paid CAC benchmarks
Open SEO CAC Calculator

CFO talking points

  • Average CAC per period plus total range spend for reconciliation.
  • First-touch and blended attribution options with clear weighting.
  • Compounding table with break-even year versus paid CAC.
Use this to defend SEO budgets with clean, finance-aligned metrics.
Drag me

Rocket-boost your SEO & GEO momentum today. Discover how organic search can accelerate sustainable growth.

Contact Me