Sekenje | SEO Case Study – Refurbished Smartphones
Case Study: Sekenje – Driving 78% Organic Growth in a Highly Competitive Refurbished Smartphone Market
About the Client
Sekenje is a Malaysian eCommerce retailer specialising in premium refurbished iPhones and Samsung smartphones. Built on the promise of affordability and trust, Sekenje serves budget-conscious buyers who want high-quality devices without the premium price tag. Operating fully on Shopify, the brand competes against established refurbishers and major electronic marketplaces.
The Challenge
- Zero rankings for high-intent refurbished smartphone keywords.
- Duplicate content across collection templates diluted signals.
- Unclear information architecture, so Google misread the product hierarchy.
- No structured data, hurting SERP visibility and rich results.
- Technical issues on Shopify: index bloat, thin content, and inconsistent templating.
Our Approach
1) Information Architecture (IA) Rebuild
- Introduced clean category silos for Refurbished iPhone and Refurbished Samsung.
- Built sub-collections for high-demand series (iPhone 13 series, iPhone 12 series, Samsung S22 Series).
- Strengthened internal linking across product and collection pages to build topical authority.
2) Structured Data Implementation
- Product schema for price, availability, condition, and device variations.
- Breadcrumb schema to clarify navigation paths for Google.
- FAQ schema covering refurbished quality, warranty, and battery health.
3) Technical SEO Fixes on Shopify
- Removed/consolidated duplicate collection pages and cleaned indexation.
- Fixed canonical tags to resolve duplication and improve crawl efficiency.
- Pruned thin/unnecessary URLs and tightened templates for mobile-first SEO.
- Improved performance and crawl hygiene to strengthen content signals.
Outcomes (6 Months)
| Result | Detail |
|---|---|
| 📈 +78% targeted organic traffic | Core category and product pages grew after the IA + technical fixes. |
| 📊 Higher search impressions & faster indexation | Google surfaced more pages consistently once duplication was resolved. |
| 🏆 Top 3 for high-intent keywords | “Refurbished iPhone 12” and “refurbished Samsung S22” reached top-tier positions. |
| ✨ Richer SERP visibility | Structured data delivered enhanced snippets and stronger CTR signals. |
Conclusion
Through a focused mix of IA restructuring, structured data deployment, and technical optimisation, Sekenje’s Shopify store became search-friendly and conversion-ready. In a saturated niche, the brand broke through heavy competition, gained rapid visibility, and built a foundation for long-term eCommerce growth.
